Serverless functions can route traffic dynamically between experiment variants. Each request is evaluated independently, making split testing easy to implement. Scaling is automatic regardless of traffic volume. Results are collected in real time without impacting performance. This simplicity accelerates experimentation cycles.
A/B tests become faster and cheaper to run. Insights arrive sooner.
This encourages a culture of continuous optimization and data-driven decisions.
Serverless enables lightweight A/B testing at scale.
[Optimizely Blog, optimizely.com]