Serverless functions can generate personalized responses for each user interaction. Recommendations, emails, notifications, and content can be customized in real time. Each request runs in isolation, allowing unique logic per user. Scaling personalization no longer requires massive infrastructure. This unlocks richer user experiences across platforms.
Users receive more relevant and engaging experiences. Engagement and retention improve.
This capability drives competitive advantage in digital products and services.
Serverless enables real-time personalization for millions of users.
[Forbes Technology Council, forbes.com]