BERT Supports Semantic Search in Enterprise Applications

The model improves document retrieval by understanding query and content meaning.

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BERT enables enterprise search engines to return results based on semantic relevance, improving accuracy over keyword matching.

BERT encodes both user queries and documents into contextual embeddings that capture semantics. Cosine similarity or other distance metrics allow the system to rank documents by relevance based on meaning rather than keywords alone. This improves search precision for knowledge bases, legal repositories, and corporate content management systems.

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Semantic search enhances productivity by providing accurate and contextually relevant results, reducing the effort needed to locate information.

For users, search results feel intuitive and precise. The irony is that understanding is statistical rather than cognitive.

Source

Google AI Blog

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